Aiim Fitness
Getting in brand shape.

 

Challenge: Through a thorough brand review, the decision was made to give this business a complete makeover. With a blank slate, we embraced the opportunity to develop a name and visual identity that would work seamlessly together.

Solution: Guided by our proven naming process, the company Aiim Fitness was created. Visual elements of the brand derived from the sneaker industry, west coast nature and the founder’s irish heritage. Website, print collateral, athletic gear are in the works, stay tuned!

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Role: Branding, Logo, Graphic Design, Strategy, Print, Direction