Fawn + Ink
A brand is born.

 

Challenge: Gentle by nature, a fawn embodies youthfulness, tranquility, and tenderness. The procedures of cosmetic tattooing can appear invasive to some, our goal is to represent and visually communicate a delicate and soothing experience. 

Solution: Utilizing soft colors, a spirited typeface and a wholesome illustration of a fawn - a brand is born! We created a responsive logo where smaller elements can be used separately in predetermined scenarios providing flexibility while maintaining brand integrity. Carefully curated photography and graphical elements are used to further communicate the brand message.  

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Role: Branding, Logo, Graphic Design, Strategy, Web, Print, Direction